[Dave Birch] The whole business of air travel is a laboratory for experimenting at the boundary between public and private identities, where national and international agreements interact with corporate alliances, outsourcing and value chains to produce a complex environment that needs and benefits from change. Speaking as a frequent traveller, and happy near-weekly user of Heathrow's Terminal 5, it seems to me that air travel has got considerably quicker, more efficient and simpler in the last couple of years. I print my boarding pass out at home, jump in a cab or on the train, nip through T5 to the lounge and then on to the plane -- the only hold-up in the whole process is the queue for security on the way out (sometimes this can be 10-15 minutes even at T5) and the queue for passport control on the way in.
However, the need to print a physical boarding pass, even using 2D barcodes rather than a magnetic stripe, and the lack of an efficient bag drop system means that despite the universal electronic ticket for air travel, more than two-thirds of passengers still went to a check-in desk. Where to look for the next improvement? Well, I'm sure like most people I think that the key technology that will change this is the mobile phone. If the mobile phone allows you to check in and obtain a boarding pass, and a kiosk at the airport allows you to self-tag (clearly there are some security issues around this) then the flow through airports would increase significantly and the costs would reduce accordingly.
In fact I saw a presentation for one of the companies that supplies infrastructure to airports recently an they were talking about their experiences with the mBCBP (mobile bar code boarding pass) -- they said that "we only care about Blackberry, iPhone and high-end smartphones", which means we can assume big, clear screens -- but still the current 2D barcode solutions don't carry enough data for the airlines to store more than three legs plus frequent-flier and other data.
So why am I looking at this space? One of the biggest players in the industry, IER, is advocating the "pass & fly" sticker solution and I saw them present on the Air New Zealand and Air France case studies which, I have to say, was rather impressive.


