[Dave Birch] I've got into a bit of trouble with a couple of our customers for saying that stickers are the future of mobile proximity payment, at least for the next couple of years. I'm not the only person who thinks this.
MasterCard Inc. is trying to prime the market for mobile financial services by offering contactless payments stickers that consumers can attach to their wireless handsets.
[From MasterCard's NFC 'Interim Solution' - 03.31.2009 - U.S. Banker Article]
Coincidentally, thanks to my good friends at Garanti Bank in Turkey, my splendid new MasterCard PayPass sticker for my iPhone arrived today. Naturally, I went upstairs to the lab to try it out in a couple of POS terminals (it worked perfectly) and have a play with it.
Cool. Now, the reason why I said that the sticker would prosper is that
it's a simple and inexpensive way of piggybacking on the mobile without have to actually integrate anything into the phone, which I predict will bring some new and innovative solutions into the space.
[From Digital Money Forum: Stickers are the future, I'm telling you]
And this is true. But it wasn't that visionary a prediction. Consult Hyperion were also (this was two years ago, remember) already working on some NFC projects for real banks and real operators and I was already able to observe first-hand the problems that were under the surface. So one of the reasons that I was so enthusiastic about stickers wasn't the technology per se but the dynamic around the initial bank-operator efforts. What is that dynamic? Surely, a reasonable person might say, it's better to have NFC integrated into the handset so that you can do all sorts of terrific value-added services around the payment and, indeed, that is exactly what we are doing in our work for Barclaycard. Getting a bank to do something with an issuer, though, is much easier than getting all banks to do things with all issuers. For one thing, there are simply no handsets out there for the operators to choose from. For another thing, it's taken far longer than anticipated for the operators and others to agree on the standards. The most important thing, though, may be much less tangible. It's just that it's taking a long time for banks and operators, payment schemes and the GSMA, to learn to work together. They are just different beasts. It takes a lot of time, and a lot of money, for harmonise technology, business and vision.