[Dave Birch] I had a few questions from journalists about the announcement of the Nokia Money service. We'll get on to the service itself in a minutes, but the dreary pedant inside me can't resist first pointing out that most of the headlines were on about mobile banking:
Nokia is to enter the mobile banking market
[From Nokia to Launch Mobile Banking Service]
The announcement from Nokia, of course, says nothing of the kind, and for a very good reason. In most countries, if you decide to launch a mobile banking service then you need to be a bank. An if you offer a banking service without a banking licence, you will tend to get arrested. The Nokia press release very clearly calls the service a "mobile financial service", and says that
we are enabling services such as payment of utility bills, purchase of train and movie tickets, top-ups, all through their mobile phones
[From Nokia - ShowPressRelease]
Quite. Nokia Money is a money transer service, not a banking service. If someone else want to run a banking service that uses Nokia Money as money transfer and payment mechanism, then that's great. My guess is that people will want to do this, although whether the operators will be sanguine about them doing so with Nokia rather than with the operators themselves remains to be seen.
There is every reason to see this business model as sound. There is a latent demand for financial services amongst the unbanked and there are organisations perfectly capable of delivering those financial services once the mobile money transfer service is in place. A good example of this is in the Philippines, where the G-Cash mobile money transfer service forms the payments platform for a growing range of financial services, including banking. This is how I would expect Nokia Money to evolve. To see an example, check out what Green Banks is doing with the Microenterprise Access to Banking Services (MABS) infrastructure
Now, rural banks are no longer just traditional depositories; it has also become a venue for clients to make the following transactions:
- make loan payments (Text-A-Payment)
- make deposits (Text-A-Deposit)
- make withdrawals (Text-A-Withdrawal)
- send and receive remittances (Text-A-Remittance)
- disburse salaries (Text-A-Sweldo)
- pay bills for schools and utility cooperatives in remote areas (Text-A-Bill Payment)
[From Mobile Phone Banking Blog]
A few years ago, I was involved in a study for a customer in Latin America who was looking at the business opportunity just for this last service, the bill payment. Without breaking any confidences, I think I can say that the business opportunity was substantial, but only available to an organisation with a large enough cash-in network, which meant agent networks rather than banks (either through retailers or specialist outlets) because it would be too expensive for banks to build big enough networks from scratch.