Microebb and microflows
[Dave Birch] The subject of micropayments seems to ebb and flow. I've just been putting together some review comments for a European Commission report on some stuff, one part of which asks whether there is a new need for new micropayment systems or not. I've posted an edited version of my response below because I'd like your opinions too. You might want to read "The Case for Micropayments" and "The Case against Micropayments" first! If you do, you may conclude that the mobile phone model of pricing seems right: you pay a fixed subscription for a bundle of services, but if you want more you pay extra, and you pay extra for stuff like ringtones. Seems reasonable: I don't want to be bothered about paying-per-page, but on the other hand I would like a simple way to buy content, just like I do on iTunes. In fact, one of the reasons why I buy music on iTunes and nowhere else is because on iTunes it's easy. Click. Done, One euro.
If we put nanopayments (ie, payments below, let's say, a few cents) to one side, and we assume that payments over ten quid will be dealt with through other channels, there's still a ten pence to ten pounds sweet spot that really ought to be filled by pre-paid offline contactless solutions in the physical world and some sort of equivalent in the virtual world. What that equivalent will be is not clear at all. Just to illustrate with a couple of examples that relate to the two different subsectors (ie, paid content and P2P) that I refer to in my response, I had a couple of e-mails about new micropayment targeting different environments. One of these was sparechange, a Facebook application for sending small amounts P2P between friends, and Znak it!, which is "coin" scheme for the web. In Znak it!, the consumer prepays for coins of predetermined amounts (as they did for Digicash, Millicent and so on) and then spends the coins on paid content at web sites. I'll give it a try when it's up and running. In sparechange the customers load a pre-paid wallet that is then used to fund P2P transactions. Unfortunately, I couldn't try it out because when I tried to load it using PayPal, this happened:
Just when I was complaining about contactless the other day, I found it really annoying to have the transaction declined but not to be told why. Anyway, I gave up, as any normal person (such as all the people who don't read this blog!) would.



