Digital Money Forum

Harry Clarke, RingGo

[Dave Birch] Following his army career and MBA at Cranfield with stints at Mercury Communications and the Automobile Association, Harry Clarke was one of the founders of automated transaction handling company Cobalt Telephone Technologies. Started in a portakabin in 1997 with just £20k of largely redundancy money, Cobalt today cites Manchester United, four UK airlines and Ten London Boroughs as clients and has processed well over £250M of parking ticket payments. Under Harry’s leadership Cobalt has, since 2005, been heavily focussed on the commercial development of RingGo, a mobile phone parking payment service. RingGo has now established itself as the UK’s leading brand of phone parking with a dominant presence in London, in Western England and also South Central England in particular. In this podcast, he talks about growing a real cash replacement business and discusses where it might go in the future.

Listen here in either [Podcast MPEG4] or [Sound-only MP3] format.

Olga Morawczynski, University of Edinburgh

[Dave Birch] Olga Morawczynski is a Ph.D candidate at Edinburgh University where she is researching... She has been living in Kenya, conducting ethnographic research on the M-PESA money transfer scheme. In this podcast she shares her observations on the scheme and discusses some ideas about the future.

Listen here in either [Podcast MPEG4] or [Sound-only MP3] format.

Mark Chirnside, Ukash

[Dave Birch] Mark Chirnside, has been with Smart Voucher Ltd since September 2004, and as Operations & Development Director was instrumental in the successful launch of Ukash into Europe. He was appointed CEO in September 2006. Mark has over 20 years of international experience in the payment and software development industry. Prior to joining Smart Voucher, Mark worked in Germany, Sweden, Spain, Austria, the USA, Russia and the UK. As Head of Paid for Services at Wanadoo, one of Europe's largest ISPs, he was responsible for the successful SEMIC application in the UK and the introduction of a Stored Value Product. Previously as owner of e-Vantage he worked for Deutsche Bank in various roles from Managing Director USA for Paybox, and COO of Paybox UK. He was responsible for starting Paybox from an Operational and Technical perspective on a multi-national basis. Mark was also involved in the development of the Russian Stock Exchange and has held several high-profile roles in a number of software houses with specific experience in ecommerce and payment applications.

Listen here in either [Podcast MPEG4] or [Sound-only MP3] format.

Can contactless save content?

[Dave Birch] I've always been interested in the potential for micropayments and the idea of a metaphorical "red button" on a keyboard that means "pay the owner of the web page I'm looking at 10 pence" or something similar. There are many times when I've come across an interesting or useful blog post, link to a magazine article or something and I would have happily paid a small amount for more detail, more links, more references. I certainly can't be bothered to type in usernames and passwords, credit card details or to take out subscriptions though. So I have the sense -- despite all of the reservations about micropayments, which I understand fully -- that there is a market out there and a synergistic link between an effective low-value online payment system and a vigorous and innovative sort-of-content but also sort-of-relationship set of businesses on top of it. This view has been a minority view for some time, because the advertising-supported model came to dominate the content space. Yet, as I said last year, that model is not obviously the best solution, nor is it an immutable law of the web:

Therefore, while it is true to say that there is little demand for new micropayment mechanisms to support paid content at this time, I would not rule out a resurgence of interest in more sophisticated micropayment schemes in the future.

[From Digital Money Forum: Microebb and microflows]

While watching Jon Stewart's Daily Show the other night, my interest was re-kindled by his interview with Walter Isaacson of the Aspen Institute. Many years ago I used to be one of the lecturers/facilitators for the European branch of that august body, the then Nortel Aspen Institute, so he caught my ear (so to speak) when he started talking about paid content, journalism and the future of news. A quick google revealed that he'd actually written a story about this for Time magazine, in which he referred to the odd paradox of content that has been noted here before.

Thus we have a world in which phone companies have accustomed kids to paying up to 20 cents when they send a text message but it seems technologically and psychologically impossible to get people to pay 10 cents for a magazine, newspaper or newscast

[From How to Save Your Newspaper - TIME]

There are some immediate explanations that spring to mind: perhaps people ultimately value communications more than content (which I believe to be true to a great extent) or perhaps the content isn't actually worth 10 cents (which I also believe to be true to some extent, especially since I'm writing this on a train, having finished reading the free newspaper given to make at the station) or perhaps people just won't pay for news but that means nothing for content in general (entirely plausible. But the technological determinist in me is drawn to another explanation: people won't pay 10 cents for stuff on the Internet because they can't, whereas they will spend $2 for a stupid ringtone on their phone because they can. Perhaps the technology is to blame. Isaacson goes on to say just that.

We need something like digital coins or an E-ZPass digital wallet — a one-click system with a really simple interface that will permit impulse purchases of a newspaper, magazine, article, blog or video for a penny, nickel, dime or whatever the creator chooses to charge.

[From How to Save Your Newspaper - TIME]

Put the news part of this to one side and ask why don't we have this? It's not like micromint, hashcash, millicent et al didn't work. In fact many of them had very good technology inside them and many of them had some great ideas built in (I always liked the way that millicent, for example, changed the cursor to a "$" sign when you moved the mouse over a link that you would have to pay for). And it's not like no-one has a working micropayment system: on my iPhone I pay for data, for voice, for applications, for text and I make 59p micropayments for music all the time. But can the iTunes example tell us any more? Clay Shirky, who has been consistently sceptical about micropayments asks a very specific question about this:

small payments survive in the absence of a market for other legal options. What’s interesting about ITMS, though, it that it contains other content that illustrates the dilemma of the journalists most sharply: podcasts. Apple has the machinery in place to charge for podcasts. Why don’t they?

[From Why Small Payments Won’t Save Publishers « Clay Shirky]

This is a good point, but is Clay right? I already do pay for podcasts -- I support the Conversations Network -- and, oddly, there is a lot of podcast content that I would pay for that is actually free -- some of my favourite podcasts, for example, such as Dan Carlin's Hardcore History or Skeptoid -- despite the existence of a working payment system through my iPhone, so clearly there is another business model emerging as well, one that was sagely summarised many years ago by Esther Dyson as "content is an advertisement for a relationship" and it's the relationship that is going to be monetised, not the content at all. But let's focus on paid content for a moment. Some of the responses to Isaacson's piece have been rather negative, and there's no doubt that the relationship between content, journalism and the net is a complex one.

I'm not saying that problem is insoluble. Just that, as far as I know, no one has solved it yet

[From Poynter Online - Romenesko]

We can begin to look for solutions by narrowing down the options. I suppose I start from the general perspective that "proper" news is a good thing and that we ought to have some of it instead of the musing of the celebretariat.

There’s no guarantee that private demand will produce the socially optimal quantity of investigative political reporting.

[From A Voucher System for Investigative Reporting - Freakonomics Blog - NYTimes.com]

If a free press is a public good that cannot be satisfied by private demand, then it doesn't matter one way or the other whether we use micropayments or not: we will have to come up with more radical solutions to the problem of news provision (as opposed to the narrower problem of how to save newspapers).

Newspaper readers have never paid for the content (words and photos). What they have paid for is the paper that content is printed on.

[From Op-Ed Contributor - You Can’t Sell News by the Slice - NYTimes.com]

So it may well be that news is a very special case of content and that it needs very special solutions. Indeed, I will be chairing a seminar on this topic at the Free University in Brussels on 19th March 2009 (for the Fleet project) and hope to develop my opinions further there.

Chinese whispers

[Dave Birch] When it comes to virtual money, as in so many things, China makes for a fascinating case study. It lacks an efficient online payment system and, together with its somewhat inflexible regulatory framework,this means that there are significant dampers on businesses ability to innovate around payment schemes. There, the results of this unfullfilled market demand has been the development of virtual currencies. These currencies, which were not originally intended for the purpose of generalised online payments, have absolutely exploded over the last few years. The key case study of TenCent is illustrative. They produced a virtual currency called QQ Coins and, as their IM platform dominates the market there, they soon achieved almost universal acceptance. Note that while TenCent has never Iallowed people to exchange the coins back for real money, QQ Coins circulate as "real" money. They are liquid because people have no concerns about the coins being accepted (a bit like Marks & Spencer's vouchers in the UK: everyone will accept them because they know that if they don't want to use them, someone else will).

Contactless front line

[Dave Birch] You may have noticed the announcement of a new contactless purse/loyalty scheme in the UK.

UK coffee chain Coffee Republic has teamed up with electronic money operator sQuidcard to launch the Coffee Republic contactless prepaid 'Payment and Loyalty' card.

[From The Paypers. Insights in payments.]

I asked Forum friend Adam Smith at sQuidcard for a card and he was kind enough to send me one. I logged on to their web site, registered, loaded a tenner and looked forward to my first contactless loyalty experience.

And there's always the free superpower, of course

[Dave Birch] The "jam jar" theory of prepaid is well-known, if not well-understood. The basic concept is that consumers seem comfortable with, in fact some show show a preference for, partitioning money into separate "jam jars" for separate purposes: the phone money, the holiday money, the going out money, that kind of thing. Apart from other reasons, this is why prepaid products can be so popular when properly targeted. My kids have closed-loop prepaid cards issued by their school for storing lunch money. They have prepaid mobile phones. Until recently, one of them had a prepaid open-loop card as well but it was a rubbish product, but my point is that although I have only one debit card and a couple of credit cards, I am the potential purchaser of several prepaid cards.

What's true in physical commerce is also true in virtual commerce. My younger son has a prepaid card for World of Warcraft, for example, and soon he will want his own prepaid open loop card so that he can buy things on the Internet. So if I gave him an open loop card, would that mean that all of the closed loop cards would become redundant? Or suppose a closed loop card for all games came along?

People have said to us "what happens if some universal gaming card puts you out of business?" and we say there's already a universal gaming card -- it's called a pre-paid Visa. If people really want to get their cash onto the web you can buy a pre-paid Visa at millions of outlets across the country.

What we have seen -- not only from our digital and retail partner side but from our consumer side -- is that the individual cards are very positively received, even just down to consumers enjoying the collectability of them, because we refresh the art periodically. In addition, we have the ability to do a lot more when the cards are individual -- for example, with Zwinky, when you bought a card you also received your choice of a free super power. That's the kind of value you can add when you're doing a specific unique branded card, rather than when you have a card that merely acts as a payment method.

[From Worlds In Motion - Interview: GMG Entertainment On Pre-paid Cards' Potential In Retail]

I couldn't comment on the use of free superpowers as promotional devices, but you can see the point here. If a closed loop card is just a payment mechanism, then what's the point? A key reason for using closed loop cards is to provide specific value-added services around the payment transaction.

Ken Howes, Prepaid International Forum

[Dave Birch] Ken Howes is Vice-Chairman and Co-founder of the Prepaid International Forum. Ken, who has had broad experience in retail banking, payments and electronic commerce, has been closely involved in various major developments in the global payments business over the last 25 years. He is also a Director of Edgar, Dunn and Company (EDC), a global management consulting firm which specialises in the financial services and payments sectors, and is based in London. As a consultant, Ken has led high profile and leading edge assignments for blue chip organisations in many countries. Before joining EDC in 1996 Ken spent 26 years with Midland/HSBC bank where he held a range of executive management positions including Head of Group Cards, Electronic Banking Director and Head of Payments Strategy and Emerging Markets. Ken is a graduate of Durham University in England and a Sloan Fellow of the London Business School. He has spoken widely on cards, payments and business profitability issues internationally and has written numerous articles, and in this podcast he talks about how the Forum came together, its goals and its working groups.

Impact of contactless

[Dave Birch] The evidence coming back from the marketplace is that contactless does, in fact, have the predicted impact on transactions in the relevant retail categories. It speeds transactions and simultaneously delivers an increase in average transaction size. Interestingly, it seems that the use of open (ie, Visa/MasterCard) contactless delivers a transaction uplift over the closed stored-value cards used on many education, corporate and government campuses.

Greater success occurs with the complete replacement of aging stored value card systems, resulting in lifting cashless sales from less than 10 percent of total sales to an average of 38 percent with credit/debit cards;

[From Payments News: New Cashless Vending Research - September 11, 2008]

This, to me, reinforces the rather obvious link between contactless and prepaid: a contactless platform for a prepaid product would mean that the two were mutually reinforcing in the assault on cash for low-value transactions, because of the increase in convenience (at both levels) over conventional card products. A contactless offline transaction is the fastest possible to way to pay for something, faster even than getting coins out of your pocket and throwing them at the shopkeeper.

Life without cash

[Dave Birch] I read in The Daily Telegraph the story of James Allan, 25, who has spent the last ten months living in Britain without cash. He's been cards and cheques only since a drunken bet made in pub last December and has so far encountered on two really difficult problems: the one pound coin needed for a deposit on a supermarket trolley and a cash deposit that he needed to put down to rent a flat (he didn't say why it had to be in cash). In the latter case, he called his Mum, and she took care of it for him. He says that he is likely to continue living without cash: "It is filthy and dirty and I have really gone off it". His Mum's comments on having to ferry a large amount of cash from Oxford to London because of her son's pointless activities are not recorded.