[Dave Birch] There was another thought-provoking BarCampBank in London last month. Many thanks indeed to Frederic and the gang for pulling it together and a special mention for Sun's super hospitality. As well as catching up with friends and meeting new people, I got to sit in on a series of fascinating discussions. Some of the ideas being kicked around were fairly mainstream, but some were really out of the box (I particularly liked the lunar phase model for hedge fund investment). All I ask from such an event is to go away with more ideas than I came in with, and once again the format and the audience delivered. But what I've been reflecting on since the event is one specific thread: community. During the day there were some excellent discussions about community banking, community currencies and community enterprise. Now, obviously, I tend to look at these through a very narrow prism -- which is: how can my customers make money from this? -- but I'm also aware and in many cases enthusiastic about the link between the business case and the social case.
In Canada, there's a branch of CIBC that already sells "Toronto Dollars". I'm going to be in Toronto next month so I'll see if I can check them out report back. What I'm curious about is the relationship between "conventional" banking and "unconventional" money. Although it's hard to put a finger on it, there's clearly an opportunity for the mainstream to take advantage of a number of trends but is it as a distributing and marketing channel or is it at a more fundamental level? There are clearly opportunities for banks to integrate with alternative payment mechanisms, although that's not to say that the opportunity will come to them automatically.
All these alternative payment methods are showing huge growth, according to Javelin’s consumer surveys, and they present the opportunity to link with specific merchants and generate revenue from business-to-business services, ranging from acquiring to deposits and cash management. But banks must fight harder to make sure these opportunities do not migrate to other companies, and to ensure that the payment alternatives remain bank products.
[From Javelin Strategy and Research » New Opportunities for Banks in Alternative Payment Tools]
What I'm thinking about here, though, is that the Totnes Pound and the Toronto Dollar are not simply an alternative, local payment mechanism that banks (and other businesses, of course) can use as part of broader strategies implemented at local levels. These currencies mean more than that, so banks need more sophisticated strategies to deal with. I'm not a psychologist or ethnographer, but even I can see that alternative currencies have meaning beyond the medium of exchange.







