Moving to Privacy 3.0
By Dave Birch posted Feb 25 2010 at 8:52 PM[Dave Birch] A typically excellent piece from Jan Chipchase that I've continued to think about again and again since reading it. Commenting on the Facebook privacy stories that have were around recently, he asked whether the Facebook privacy "moment" is:
their Microsoft Moment, that point where the internal perception of themselves starts to significantly, negatively diverge from the public perception? Or will we look back on it as more akin to the iMac Floppy Moment where Apple launched said computer without, gasp, a floppy drive.
[From History's New Gatekeepers - Jan Chipchase - Future Perfect]
The idea that Facebook is the crucible in which new notions of identity and privacy are being forged is, I think, true to some extent. First of all, let's remind ourselves where the fuss started.
To make privacy simpler, Facebook's controls will be changed to permit sharing with three groups: "only friends," "friends of friends," or "everyone."
[From How Facebook's New Privacy Changes Will Affect You - NYTimes.com]
Never mind whether you think these changes were good or bad, the point I want to raise is that they shape young persons very ideas of privacy. In a funny way, for the coming cyber cohort, Facebook's privacy settings are privacy. We struggle with notions of privacy because our brains still think in terms of index cards, databases and junk mail but my eldest son's generation (Generation Whatever) do not: their notions of privacy are founded in social networking. They have no problem using "unfriend" as a verb.
But what are they doing? They may have taken on board the facebookisation of identity, but I'm not convinced they understand the googleisation. I can see that replacing old ideas about identity with an identity model that is based on relationships makes sense and is a good basis for developing the necessary paradigm, but the idea of identity as digital footprint, defining a persona as the sum total of all of the data about them, doesn't seem right. The issue may be something about control, as the future privacy paradigm will rest on a more active version of privacy than the simple ability to be left alone.