What's in-store?
By Dave Birch posted Dec 8 2009 at 4:26 PM[Dave Birch] I was looking something up and came across a post that I'd made about a report from TNS Global on the "New Future in Store" and I noticed that of a list of new technologies that they interviewed the European public about, fingerprint payments were rated top. This struck me as incongruous, given the commercial failure of fingerprint technology-based payment systems at POS, including in Europe.
Albert Heijn has currently decided not to follow up on the trial, citing ‘security issues and vulnerability to fraud’. The participants however were enthusiastic about the payment method and applauded the fact that they could complete their purchases without needing their debit cards, cash or loyalty cards.
[From The Paypers. Insights in payments.]
There was a similar trial in the UK, with the Co-Op, that was similarly discontinued. That's not to say that biometrics are of no interest to retailers, because there are some process that can be greatly be improved through the use of the technology.
The Co-operative Group is to use fingerprinting machines to track staff hours. The society plans to install biometric data collection terminals in its food stores over the next two years to record the working hours of its 55,000 staff.
[From thegrocer.co.uk | Articles]
This illustrates a general point from my talk at Biometrics 2009, which is that the commercial payback on biometrics as part of an overall identity management strategy looks much better when it comes to "staff" applications rather than "customer" applications. That's not to say that biometrics will not become a customer choice in the future.