Stickers are the future, I'm telling you
By davebirch posted Jul 9 2007 at 7:10 PMTechnorati Tags: contactless, e-purse, mobile, payments
We've been playing around with some plastic, self-adhesive, branded stickers on a couple of the projects we're involved in and I have to say I'm enthusiastic about the possibilities in general, but I've been think about them in this particular context of delivering limited services to consumers via phone-mounted stickers as a way on engaging consumers, and trialing consumer services, in advance of full NFC deployment or mass market rollout. The advantages are obvious, and with a little intelligent back-end integration -- so that someone, somewhere can (with informed consent) associate the sticker with a phone number or person -- can deliver some great services. Low-value payment, yes, but also loyalty and so forth. Most importantly, it's a simple and inexpensive way of piggybacking on the mobile without have to actually integrate anything into the phone, which I predict will bring some new and innovative solutions into the space.
These opinions are my own (I think) and presented solely in my capacity as an interested member of the general public [posted with ecto]
This feels like deja vu... :-)
Simon
Posted by: Simon Cavill | 14 July 2007 at 03:06 PM