[Dave Birch] Sometimes, management consultants can perform an extremely useful function by finding a way to communicate some complicated aspect of the intersection between business and technology in a soundbite. I don't mean this in any disparaging way at all. There is obviously, so far as the technology guys are concerned, a danger in using a glib phrase to substitute for more nuanced concepts. But the fact is that the technology guys, and I count myself as one of them, don't always communicate effectively with business, policy and regulatory people in the most productive way. For this reason, I think that the good people at Booz & Company have made a very useful contribution to the discussion and debate around the emerging digital infrastructure for society as a whole by introducing the phrase "digital confidence" into the lexicon. Once you see the phrase it is obvious what it means, which I find to be the hallmark of a useful addition to business discourse. What they are saying, in essence, is that society needs to evolve confidence in the infrastructure in order to take the maximum advantage of that infrastructure whether in business, education, government, health or any other sector. They explain the phrase more fully in the Spring edition of their "strategy+business" magazine in an article called "Watching over the Web".