[Dave Birch] The technology guru Clay Shirky said in a recent interview in The Guardian that "more interesting than thinking about what's possible in ten years is thinking about what's possible now but that no-one has built". If we look at payments, we can see that there are a great many products that are possible but that no-one has built. Why? Well, the business case, obviously...
No, it's not that simple. I've been in meetings where everyone around the table has conclusively decided that there was no business case for something, only to see the same idea blossom somewhere else. One possibility is that the "not invented here" syndrome is a real effect and that because of the network efforts in payments it has much more of an effect than in other industries: Apple didn't have to get 200 other consumer electronics companies to agree to the iPod. The "not invented here" syndrome runs pretty deep and is not an emergent property of business, but of culture.
Anthropologist Pierre Petrequin once noted that the Meervlakte Dubele and Iau tribes in Papau New Guinea had been using steel axes and beads for many decades but their use had not been adopted by the Wanos tribe a “mere day’s walk away.” Another example: the adoption of credit cards is wildly uneven among the developed world. But that unevenness is not for a lack of plastic, or electricity, or banks.
[From The Technium]
Kevin's article is well worth reading, by the way, and not just because it mentions credit cards. It caused me to reflect on a number of issues around the cultural basis for innovation and the relationship between technology and culture.